NRF strongly recommends attendees only deal with our official housing provider, onPeak. You get added benefits, including:
NRF contracted best rate guarantees available until December 16, 2025
Protection from hotel penalties for room cancellations
Customer service phone, email and chat to assist with questions and requests
Protection from hotel relocations
Complimentary shuttle service between Sheraton and Javits Convention Center
Contact OnPeak online:
Submit requests and contact OnPeak about your hotel reservation via this form: OnPeak contact form. If you have an existing reservation, please have your onPeak Attendance/Group ID number handy.
Contact OnPeak by phone:
Call to speak with our agents at (800) 221-3531 or (312) 527-7300 between 8:00 AM and 4:30 PM, Monday - Friday Central Time USA. If you have an existing reservation, please have your onPeak Attendance/Group ID number handy.
Beware of false or fraudulent housing claims.
The National Retail Federation has designated OnPeak as the only housing provider for NRF 2026: Retail’s Big Show. There are fraudulent companies and organizations that will try to present themselves as official partners of NRF and offer you a potential room that might not be guaranteed or available.
All hotel reservations can be cancelled 72 hours prior to arrival date (by attendee) without penalty.
We are pleased to partner with United Airlines for travel to New York for NRF Rev.
To make flight reservations online, please click on discount code ZR9Z609301. Alternatively, you can book online at www.united.com/meetingtravel and paste the code (ZR9Z609301) directly into the promotions and certificates box.
MileagePlus members earn valuable miles for their travel when using the Meetings discount code.
You may also call United Meetings Reservation Desk Monday – Friday at (800) 426-1122 for booking assistance. Booking fees are waived for Meeting reservations. International customers may contact their local United Reservation Desk.
Discounts may not apply to all flights and are only valid for travel between January Jan. 4-16, 2026.
