VP Partnerships
Archive
As VP of Partnerships at Archive, the leading platform powering branded resale, Mike Hourigan oversees the team that helps brands launch and scale resale businesses that drive incremental revenue, deepen customer loyalty, and offer more sustainable ways to shop. Before joining Archive, Mike held leadership roles at MakerSights and Salesforce, where he worked closely with consumer brands to leverage technology for growth and innovation. Archive now partners with leading global brands including lululemon, New Balance, The North Face, and Peloton.
Monday Jan 12
11:30am - 12:00pm
B-Stock Stage
Resale is no longer a side hustle – it’s a serious growth engine. This session dives into how retailers and manufacturers are capitalizing on the booming secondhand market to drive revenue, attract new customers, and extend product life cycles. From owned resale channels to third-party partnerships and peer-to-peer platforms, learn the models that are working and the strategies that are scaling. Hear how smart pricing, inventory grading, and seamless integration are turning gently used goods into profitable, brand-building opportunities.
