Since Alchemy was founded in 2017, we’ve made it our mission to bring more circularity to the consumer tech and home electronics sector, giving individuals and businesses access to high-quality tech at lower prices. We refresh and remarket everything from phones and tablets to laptops and electronics. We’ve become the fastest-growing circular tech company in the world, with 3,000 partners across 60 countries. We refresh 2 million devices per year – and have processed more than 12 million devices, saving over 747m kg in CO2 to date. We’re setting new standards in sustainable innovation. As the first and only company certifying CO2 savings for refurbished tech, we ensure traceability for sustainability commitments and ESG goals. We run trade-in programs globally for manufacturers, carriers, retailers and businesses, delivering end-to-end solutions that help buyers make sustainable tech choices that are kinder to budgets. This has become an attractive option for companies with net zero targets and growing concerns over the sustainability of their tech.
Sunday Jan 11
2:45pm - 3:15pm
B-Stock Stage, Level 2
Trade-in is fast becoming a core business strategy for OEMs, retailers, and distributors seeking new pathways to revenue, customer loyalty, and operational efficiency. This session explores how leading companies from mobile electronics to floorcare and kitchen appliances, are redesigning product lifecycle management to accelerate upgrade cycles, enhance customer value propositions, stabilize inventory flow, and reduce environmental impact; all while supporting long-term brand and financial performance. Using real-world examples from global tech organizations, this part presentation, part fireside session will examine how rethinking trade-in programs, secondary-market development, and end-of-life processes can unlock growth and strengthen competitiveness in an increasingly resource-constrained market. Attendees will leave with practical approaches for driving measurable business results, rooted in data, through modern circular practices. Learn to build a lifecycle-driven business model that increases customer stickiness and accelerates recurring revenue. Understand how to use data-informed trade-in and resale strategies to improve margins, reduce waste, and support measurable sustainability goals.
