The sale isn’t the finish line — it’s just the starting point of the customer relationship. This session explores how the post-purchase experience has become a critical frontier for loyalty, satisfaction and brand differentiation. From delivery transparency and real-time updates to proactive support, easy returns and personalized follow-ups, learn how leading retailers are elevating every post-purchase touchpoint. Discover how investing in this often-overlooked phase of the customer journey can turn one-time buyers into lifelong brand advocates.