Director, Global Marketing
Alchemy
As Global Marketing Director at Alchemy, the fastest-growing global circular tech company, my mission is to help manufacturers, retailers and distributors understand the real value of circularity, trade in and refurbished tech. This means two prime focuses:
The first is surfacing consumer and business insights to help inform the discussion regards circularity, how to optimise circular strategy and its implementation, so retailers and distributors can best leverage circularity to drive sustainable growth.
The second is consumer behaviour change, revolutionising how customers complete trade in and purchase circular tech. To this end, we’ve established Alchemy as the first and only refurbisher able to certify the CO2e savings of every device, offering buyers complete transparency and access to quality, affordable tech that’s much more sustainable.
Monday Jan 12
3:30pm - 4:15pm
New York Ballroom, Level 3
Sunday Jan 11
2:45pm - 3:15pm
B-Stock Stage, Level 2
Trade-in is fast becoming a core business strategy for OEMs, retailers, and distributors seeking new pathways to revenue, customer loyalty, and operational efficiency. This session explores how leading companies from mobile electronics to floorcare and kitchen appliances, are redesigning product lifecycle management to accelerate upgrade cycles, enhance customer value propositions, stabilize inventory flow, and reduce environmental impact; all while supporting long-term brand and financial performance. Using real-world examples from global tech organizations, this part presentation, part fireside session will examine how rethinking trade-in programs, secondary-market development, and end-of-life processes can unlock growth and strengthen competitiveness in an increasingly resource-constrained market. Attendees will leave with practical approaches for driving measurable business results, rooted in data, through modern circular practices. Learn to build a lifecycle-driven business model that increases customer stickiness and accelerates recurring revenue. Understand how to use data-informed trade-in and resale strategies to improve margins, reduce waste, and support measurable sustainability goals.
