Emily Culp

Emily Culp is a CEO, Board Director and senior leader with 25 years of experience as an eCommerce and digital marketing native, known for accelerating growth by building consumer brands across channels and geographies, leading business transformation and managing full P&Ls. She has operated in both large corporations and private equity–backed companies, giving her deep insight into hyper-growth, strategy development, capital allocation, global expansion, corporate governance, people leadership and risk mitigation.

She is currently Chief Brand & Strategy Officer at BodyHealth, a high-performance supplement company, where she helped scale the business from the teens to $125M+ with 50–100% CAGR, focusing on brand and packaging repositioning, shifting from DTC to omni-channel, international expansion and a new marketing strategy. Previously, she was CEO of CoverFX, a global clean beauty brand, where she pivoted the model to be more global and DTC-led, repositioned the brand, launched product innovation, raised capital and implemented new financial and budgeting processes.

Earlier, Emily held global omni-channel and transformation roles at Keds, Rebecca Minkoff, Clinique and Unilever. As Global CMO at Keds, she led global marketing, retail development, eCommerce and collaborations and served as liaison to a McKinsey transformation focused on operations, innovation and risk. She helped launch Rebecca Minkoff’s “store of the future,” negotiated the Unilever–Amazon partnership and built Clinique’s global social and eCommerce presence.

Her foundation includes a decade at agencies such as Ogilvy, Arnold and Digitas, where she developed omni-channel strategies and campaigns for Diageo, American Express, GM, Best Buy and others, while helping pioneer new business models and taking on increasing P&L responsibility. Emily serves on the boards of GoPro, Stio and Cordial and advises CEOs on strategy and board–management relations. She frequently lectures at Columbia University and has spoken at Shop.org, NRF, Google Retail Summit, CBS Brite and SXSW, and has been recognized by Forbes, Business Insider and Adweek as an innovative marketing leader. She holds a BA from Wake Forest University and an MBA from Columbia University.